The Problem with The Auto Industry
On the other hand, the great production of this industry on a massive scale has caused many problems on the new car buyer's end of the business. The traditional methods of buying cars for car buyers has long been an antiquated process. Due to the massive output of this industry, the importance of the every day new car buyer has completely lost its value and luster. Car professionals, in general, for a variety of reasons, are not providing the proper etiquette and attention that is needed when handling new car buyers. The sales professional, when taken serious as a profession, is an ongoing study in an area of expertise that forces a skill set that requires an incredible amount effort that specializes in forging a strong connection and relationship between the sales professional and a potential buyer. This strong connection and forged relationship between seller and buyer, comes from many years of proper training for sales professionals within the auto industry. This training also focuses immensely on proper ethics. This formula, more often than not, has always produced high closing ratios and high percentages of satisfied new car buyers. The current new car buyer is not experiencing the proper levels of professionalism that are anticipated and are expected upon the purchase of a new vehicle.
New car buyers in general are not satisfied customers. Besides the industry's lack of commitment to the importance of proper training for sales professionals, it has also dropped its' guard by not excluding potential individuals that completely lack ethical content to their character. This is currently a critical problem for new car buyers in the United States because it creates a complete disconnect from expectation. During the sales process, new car buyers will particularly experience the frustration of an unethical sales professional when their needs assessment are not properly understood and when negotiations on final price begin to occur.